WITHOUT DATA, YOUR BUSINESS IS IN THE DARK.
THE OWL STUDIO HAS NIGHT VISION.
To the trained eye, numbers tell stories. Be it science or magic, data is the wind on which the wings of successful business soar. I started the Owl Studio because I wanted to share with my clients the insights that their digital data offers, freely, once properly processed and visualized. But what good is insight without action? I can translate your brand’s numeric trends into logical stories, providing clear, comprehensive recommendations for your business. From data analysis to wireframing, UX & usability to training, The Owl Studio has a passion for digital at its core, and its keen eyes are fixed on your online ecosystem.
SERVICES & PRODUCTS
USABILITY &
UX CONSULTATION
Satisfied website visitors, means a happy client. Understanding trends and online psychology can determine the success or failure of any website. I trust a well-established, digital-user behavior model, which promotes a better Internet for everyone. INFORMATION ARCHITECTURE
& WIREFRAMING
Whether new website or rebuild, Information Architecture & Wireframing are extremely important parts of the web development process. I collaborate with key stakeholders, as well as developers and designers, and together, we create beautiful websites that work well. Really well. DATA
ANALYSIS
I allow my clients a panoramic view of their business. By truly understanding user journeys and behaviors online, meaningful and actionable recommendations are on the agenda. They even come in the form of beautiful reports. DASHBOARD
SOLUTIONS
Numbers offer so much more than just percentages and ratios. They’re insightful and exciting. Numbers offer opportunities for optimization. You just need to see the right metrics in the right way. That’s where I come in. THE OWL STUDIO OATH
Yes, my commitment to perfection means sometimes I may opt for a slightly longer route, but only to ensure that the destination is as rewarding as it can possibly be—a worthwhile investment.
USABILITY & UX
INFORMATION ARCHITECTURE
DATA ANALYSIS (QUALITATIVE & QUANTITATIVE)
GOOGLE ANALYTICS
STRATEGIC CONSULTING
DIGITAL PRODUCT BRANDING
CONNECTING THE DOTS
PROJECT MANAGEMENT
A LITTLE BIT ABOUT aNNE
On a professional note, my name is Anne Scharlow. I’m the founder and managing director of the Owl Studio. I’m a German living in South Africa, a life choice that has been more rewarding than I ever could’ve wished for. During the course of my career, my professional interest shifted towards a passion for data. I hold an Under-Graduate Degree in Finance and an Honor’s degree in International Business & Marketing from the University of Applied Sciences in Würzburg, Germany. With a background in numbers, stats and brands, my interests soon entered the digital marketing playground, and they’ve been cavorting there ever since. If I had to think of a catch-all term to describe my profession, I’d call it a Digital Data Devotee.
On a more personal note, my time spent in agencies has been an awesome experience. But at some stage in my life, I realised that my output is at its best when I practice a little thing I like to call work/life balance. Being German has always stood for 100% precision and quality—something that is often idealistic in the profit-driven agency world. Running my own business allows me the freedom and stretch-room to work within my own set of parameters. It’s been an enlightening journey. I’ve learnt to pick clients I truly believe in. I’ve learnt to prioritize the bigger picture over politics. And, perhaps most importantly, I’ve learnt to take time to do what feeds my soul and makes me happy.
THE PORTFOLIO
-
ANGAMA MARA
Data Analysis, Information Architecture & Wireframing, Project Management & Ongoing Usability Improvements -
THE GREATEST MAASAI MARA PHOTOGRAPHER OF THE YEAR
Information Architecture & Wireframes -
DAILY MAVERICK
Data Analysis, Information Architecture
Wireframing / Low-Fi Mock-ups
Email Marketing -
KATE MULLER ANIMAL COMMUNICATION
Branding, Digital Support -
VERITAS WEALTH
Data Analysis, Information Architecture, Wireframes / Lo-Fi Mock-Ups -
PENDA PHOTO TOURS
Data Analysis, Information Architecture & Wireframing, Lo-Fi Mock-Ups -
MERCEDES-BENZ SOUTH AFRICA
Web Analytics Implementations
Data Analysis & UX
(iProspect SA) -
DOOZY INSURANCE LEBANON
Strategic Digital Advisor -
JDI FOUNDATION
Wireframes
Wordpress Build -
AFRICAN HORSE SAFARIS
Data Analysis, Information Architecture & Wireframing, Lo-Fi Mock-Ups -
PERSONAL TRUST
Data Analysis, Information Architecture
Wireframes / Lo-Fi Mock-Ups -
FINDWINE
User Experience & Wireframes -
PLATTEKLIP CHARITY CHALLENGE
Information Architecture, Wireframes & Project Management -
iPROSPECT SOUTH AFRICA
Product Management & Strategic Consulting
I LOVE TO LISTEN.
LET'S CHAT.CONTACT ME
SAY HELLO
Email: anne@owlstudio.co.za
Phone: +27 (0)82 060 5209
WHERE TO MEET
I’m Cape Town based, however, I’m available to meet wherever is suitable for you. Provided they have good coffee or awesome juices!